From Visual Arts to UX
From Portraying Issues to Solving Them
For nearly two decades, I have explored sociopolitical issues through my art, storytelling, and entrepreneurship, constantly questioning the world around me. But I realised that raising questions wasn’t enough; I wanted to actively solve them through digital innovation for a broader impact.
​
The COVID-19 pandemic became a turning point, leading me to User Experience Design, where creativity meets problem-solving. Looking back, UX had always been part of my process; researching, experimenting, iterating, and refining, just through a different medium. My experience in curation, community-driven projects, and high-profile collaborations has given me a deep understanding of user behaviour, engagement, and storytelling.
​
Despite a successful visual art career, holding two national-level awards and a thriving art business with global clients like John Deere, Ritz-Carlton, and Panchshil Realty, I chose to step out of my comfort zone. Guided by my mentors, I pursued a PGD in UX & HCI from IIT Guwahati and, despite ranking All India 6th at NID entrance exam, opted for an MSc in UX Design from the University of Brighton, UK, earning an international scholarship for global exposure. Recently, my achievements earned me the UK’s Tier 1 Global Talent Visa (Country Rank 1).
​
As I transition into UX, I am excited to bring my diverse experience into human-centred design. I’m eager to collaborate, innovate, and contribute, crafting intuitive, impactful solutions that bridge art, technology, and user experience.
1. Landing Page Design
In my previous projects, along with my UX process, I’ve always attached UI screens, but this time, I realised I could push the same tools further to design a Landing Page with Motion Integration. For me, tools are just a medium, before, it was oil and acrylics, and now, I have a new dimension where I can add motion and integrate AR for an interactive experience.
Inspired by Joseph Klibansky’s astronaut sculptures, I created this Landing Page Design to refine my skills in Figma, Procreate, and Midjourney. Using Auto Layout, Components, Variables, and Effects, I combined structured design with hand-drawn elements for depth and storytelling.
I also focused on titling frames, creating font and colour libraries, and ensuring consistency, scalability, and accessibility across screens. My fine arts background helps me craft colour schemes, typography, and compositions with precision, making the designs both visually compelling and functional.
This project reimagines static posters as immersive, interactive landing pages, blending art, technology, and motion to enhance digital storytelling and user engagement.
2. A Digital Storytelling App
SoulStories
A Platform for Life Narratives
During my 20-year art career, I encountered numerous talented individuals, from artisans and tribal artists in India to inspiring figures like a 92-year-old British veteran. These experiences, combined with interactions with my teachers, friends, and others, ignited a desire to create a platform where anyone could document their life journey or significant moments and share them with loved ones, or store them for future generations as learnings or messages.
Noticing the common challenge of structuring stories effectively, I realised the need for such a platform. Moving to the UK and meeting the veteran further solidified this belief. Despite my fine art background, I aimed to build a digital product that leverages Web3 and blockchain technology for privacy and security. This platform, more than a digital diary, would connect generations through storytelling.
SoulStories is an innovative digital storytelling toolkit designed to revolutionise how individuals and professionals create and share narratives. By blending Artificial Intelligence with the security and transparency of Web3 and blockchain, SoulStories offers a user-friendly platform for crafting engaging and immersive stories.
​
3. PetPulse
Enhancing Pet Ownership & Support
In My Grandfather's Veterinary Footsteps
From a young age, inspired by my grandfather, a district veterinary doctor, I was immersed in animal care. His tales and photos of treating animals in remote areas sparked my fascination. Our home was filled with a variety of pets, from dogs to chickens, deepening my affinity for animals and teaching me skills like snake catching and animal rescue.
My rescue efforts include saving parrots, snakes, ducks, squirrels, mynas, dogs, and cats. My art, particularly on the theme “Gruesome Reality of Humans,” revealed loneliness as a major societal issue, highlighting the growing trend of multiple pet ownership for companionship and emotional support.
This trend is driven by increased awareness of animal welfare, media influence, and the recognised health benefits of pets. The COVID-19 pandemic, especially in the UK, accelerated this trend, making pet ownership more feasible and addressing isolation. This has led to a significant rise in global pet ownership, with many households embracing multiple pets.
​
4. Huerizon
AR/VR Innovation for Wellness & Art
Revolutionising Digital Art and Wellness
Huerizon represents an avant-garde convergence of augmented reality (AR), virtual reality (VR), art, and wellness, woven into an interactive digital platform designed to enrich user experiences. This award-winning project encapsulates Huerizon's development, combining technology and creativity for personal growth, wellness, and creative expression. Integrating features from social media, wellness apps, AR gaming, and blockchain technology, Huerizon offers a secure, inclusive, and interactive space. It promotes mental wellness, educational enrichment, and global cultural exchange through immersive experiences, blending AR/VR with a digital art marketplace.
Currently, I am in discussions with an angel investor to develop this project. Due to copyrights, I can't share in-depth details, but you can view the basic prototype through the provided link.
Huerizon aims to pioneer a new paradigm in the digital realm, harmonising technology with art and wellness. The project’s scope includes market analysis, competitive research, user feedback, and continuous improvement. It also provides a platform for artists to sell or rent their artwork, supported by a solid business plan to build this product. Huerizon integrates all my learnings from leading a fine art studio for over a decade, my aspirations as an assistant lecturer, insights from detailed potential user research, investor requirements, and the latest technological advancements. Additionally, I have kept in mind the UN 2030 goals while building this product. Huerizon aspires to blend innovation with integrity, contributing positively to society.
​
